Giant started in 1972 with one goal: Create a better cycling experience for people around the world.
The founders of Giant were craftsmen and engineers. They understood their strengths. So to make cycling more enjoyable and accessible to people around the world, they did what they knew best. They set out to improve the cycling experience by following three guiding principles: craftsmanship, innovation and inspiration.
It began with lightweight aluminum frames. Giant’s ability to produce high-quality bikes at an affordable price allowed more riders to experience cycling in a whole new way. Since then, Giant has pioneered advancements in both aluminum and composite engineering. We introduced the first affordable carbon fiber bike, the Cadex 980 C, and transformed high-performance road bikes with our Total Compact Road design. In mountain biking, Giant’s Maestro Suspension established a new level of performance for off-road riding and racing.
Over the last four decades, Giant has grown well beyond its manufacturing roots to become the world’s leading brand of quality bicycles and gear. With more than 12,000 retail partners worldwide, we aim to inspire adventure in all riders, from casual to competitive.
Giant bikes win world championships. They win design awards, too. But most importantly, they win the hearts of riders who choose to make cycling a part of their lives. We support that choice. We think it makes the world a better place.
RIDE LIFE. RIDE GIANT.
#NoShortcuts. It's how we design. How we ride. How we think. We could talk all day about specs, features, technologies, innovations and on and on - and some days we do. But the truth is, the reason we do what we do is because we're just as obsessed with the road, the trail and with every challenge and triumph that happens in the saddle as you are. We make bikes for those who want to get lost in the experience. For some SCOTT athletes, that means reaching the pinnacle of the sport and wearing the Maillot Jaune or World Champions Jersey. For others, it simply means taking the long way home after work. Whether it's maximizing efficiency at both 27.5" and 29" or getting the absolute most out of every gram of carbon on our frames, when we say "No Shortcuts," it's not just the way we build our bikes, it's also how we hope you use them...
We make bikes for those who measure life in pedal strokes.
She is the most confident woman in the room because she supports those around her rather than tearing them down. She empowers belief in self!
She doesn’t need to compromise her authenticity by trying to live up to the standards of beauty magazines and curated social lives — she knows who she is and that’s enough.
She never boasts or brags, over promises or over sells. There is just an inherent optimism in how she sees the world.
She is driven and is fulfilled by the joy of riding with her friends or just appreciating the simple pleasure of breathing in and out. She lives her life on her own terms, pursues her passions, and appreciates the moments on her bike. She is free-spirited, willing to take risks and is quick to laugh.
She simply loves to ride. She is Liv